Trends & Developments

Halal & Foodsafety > Trends & Developments


Muslim population

Throughout the world are there 1.6 billion Muslims. In Europe the count has reached 52 million, including 16 million in the European Union. In the Netherlands, the number of Muslims in 2005 was around 940 thousand and according to the estimates that number will increase to 1.05 million in 2010. The expectation is that the number of Muslims in Europe will double by the year 2020. With this growth of the Muslim population the demand for Halal products will also increase.

Halal industry

The Halal market is large and still increasing. It is one of the fastest growing industries with a global market value of more than € 500 billion and a growth of 10 to 20 per cent per year. The popularity of Halal food is also growing in Europe. The European Halal consumers spend about € 90 billion on Halal products. For the food industry it is increasingly important to adhere to specific regulations in the production of food.


Living healthy

The whole world has to contend with the problem of unhealthy food. Poor eating habits cause health problems, such as obesity and cardio-vascular diseases. The number of people with obesity is growing, also in the Netherlands. In response to this development, the healthy living trend came into being.


Living healthy and Halal

A healthy lifestyle forms the basis of Halal. Apart from more exercise through sports and leisure, eating more consciously is the main path toward living a healthy life. Eating consciously means eating Halal food. This food, produced according to the Halal standards and directives, is regarded as healthy and natural. Halal therefore is for everyone. The food, seen by Muslims as sensible, nutritious and clean, can and will be consumed by non-Muslims. The products are also popular outside the target group. In Dutch shops, specific shelves are increasingly stocking more meat products, snacks and ready-made meals that are Halal.


Awakening of (Muslim) consumers

The consumer is becoming more and more aware and watches what he eats more carefully. He also asks an increasing number of questions about products, ingredients and their origin. This also applies to the new generation of Muslim consumers. The observance of Islam is more than religion and politics. A Muslim way of life also includes making choices as consumers. Thus, the Muslim consumer is becoming more perceptive and discerning and is looking for more Halal products that he can trust to be authentic. Following the foundation, ‘Ik kies bewust’ (healthiest products) a certificate and a logo can be developed to ensure that the goods are genuinely Halal.


Two-earners and Fast Food

The number of households with a double income has increased dramatically in the last few years. Double income earners eat out or buy readymade meals at the local supermarket more often than single income families. Eating must be fast, easy and also healthy. Snack bars and food courts are still popular, but readymade meals are also in demand. Eating on the run is a trend that will grow in the coming years and will play a key role in the market of readymade meals.

These trends are also visible within the new generation of Muslims, born in Europe and highly trained. Often, a couple will consist of two highly trained workers with good jobs. This group of Muslim consumers has matured and become discerning and wants to know if the food they eat is genuinely Halal. More and more companies are now responding to this demand and focusing on the new generation of Muslim consumers.

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